Ex-Match Group Executive Raises $3.5 million to Launch New Video-first Dating App

Ex-Match Group Executive Raises $3.5 million to Launch New Video-first Dating App

VANCOUVER, BC , /PRNewswire/ — Snack, a recently launched video-first dating app, announced today a Pre-Seed investment of $3.5 million U.S. The app was founded by Kimberly Kaplan , who was part of the executive team at Plentyoffish, which sold to Match Group in 2015 for $575 million .

Snack is set to be a category disruptor with its video-first format that combines the matching algorithms of a dating platform like Tinder with the ability to flirt-stream your life in real time like with Instagram.

The highly competitive funding round is co-led by Kindred Ventures and Coelius Capital, with participation from Golden Ventures, Garage Capital, Panache Ventures and N49P Ventures.

There is no swipe right in the real world, at least not that I’m aware of, but even things like opening conversations look very differently when you compare online dating to offline dating

Kanyi Maqubela , managing partner at Kindred Ventures, said of the investment, “It’s rare to see a platform inflection point, a generational behavior change, and a formidable founder all in one. This was a no-brainer opportunity to support an evolution in video communication.”

Founder of Coelius Capital, Zach Coelius said, “Having watched Kim in action for over a decade now, this investment was an instant yes. What’s even more exciting is that now that I’ve seen the product, I can say it is incredibly clear that video is the future of dating. It is incredibly powerful.”

Continua a leggere