This is further complicated by the fact that online dating often encourages users to prioritize qualities (e

This is further complicated by the fact that online dating often encourages users to prioritize qualities (e

Not long after, in 2004, OkCupid began offering algorithmic matching alongside the basic search functionality that users had come to expect from earlier sites. The combination of searching and matching on OkCupid meant the algorithm functioned as more of a decision aid by empowering users to seek out potential partners for themselves while also offering suggestions to narrow the field (Tong et al., 2016). OkCupid’s algorithm used “match percentages” to assess compatibility based on how users answered questions and how they wanted potential partners to answer, and then it weighted each question by its reported level of importance (i.e., “irrelevant,” “a little,” “somewhat,” “very”; Rudder, 2013). The data came from an assortment of questions (e.g., “Are you afraid of death?” “Would you date someone who keeps a gun in the house?”), including those unlikely to be FuГџfetisch-Dating found on a scientific questionnaire (e.g., “Do you believe in dinosaurs?” “Is astrological sign at all important in a match?”; Cooper, 2017). By assuming the answers to some questions were more important than others, OkCupid gave users control over the matching process and the ability to provide input into how their data were used by the site’s algorithm. Continua a leggere